The first thing that comes to mind when the word innovation comes up is a revolutionary discovery. An invention that can change the world. Undoubtedly, light bulbs and smartphones are innovations, but the pizza was also once considered to be an innovation in poor Naples. According to Design Thinking, innovation is…

When Spotify wanted to improve the music-sharing experience for its customers, the company hired professionals to understand what type of workarounds users come up with to share music. They used the Customer Journey tool to identify pain points for users and address those pain points. …

You’re probably hearing a lot about crypto these days. Almost everyone is trying to stay up-to-date with market trends. What is more, many people are looking for rising stars, attempting to predict the new Bitcoin. If you haven’t explored crypto as an investment opportunity so far, you’re probably confused by…

Iterative innovations foster long-term growth by generating continuous improvement. It helped repetitive processes such as Design Thinking gain significant popularity in the business world. As a result, this human, empathic approach is warmly welcomed in today’s growing, agile, and friendly environment. Data also confirms this. In fact, companies that focus…

Design trends are constantly changing. As a result, designers face challenges trying to learn and implement innovative trends. One of the most innovative companies in 21 century — Google is an excellent example of a company that embraces new directions while staying focused on the future. Trends are also dictated…

Design Thinking methodology has helped create some of the most innovative products and businesses. For example, Apple’s first computer mouse, created in 1980, was a product supposed to solve the challenges of the existing mouse. However, the initially designed computer mouse was too expensive and not user-friendly. …

Even though there have been a lot of ups and downs in the cryptocurrency market, it remains a hot topic. What is more, crypto seems to be the future of paying. While there is a lot of cryptos investing potential, there are many more technology opportunities. The hype around blockchain…

So, you have an idea for a new product or service. And, you think it’s going to be the next big thing. It looks like a very useful product with great potential. Next, you decide to build your own startup and follow your dreams. …

So, you want to create a product that gives customers a one-of-a-kind, required experience. But where do you go for that market gap? It might be tough to discover a strategy to incorporate market trends into your company model because they are continuously changing. The need for new products and…