As innovation and growth consultants in the startup industry, we have seen several trends over the years. We have experimented with many growth strategies for our company too. Undoubtedly, the rise of online communities is the most recent and significant trend in the digital revolution. Because we offer community building…

Being the founder of a startup, especially one in its early stages, requires getting involved in all aspects of the business. From basic administrative tasks like data entry, email management, and digital document filing to marketing strategy and sales calls, you name it. …

This blog article is dedicated to a very successful “Ask Me Anything” session with Rand Fishkin that we just hosted in our Growth Marketing Pros community. The session was hosted on our Slack community Growth Marketing Pros, dedicated to assisting founders and marketing professionals in their growth. …

At the onset of a potential recession, startups might turn into endangered species. Of course, they won’t go extinct, but many might suffer as economic instability makes potential investors shy away from riskier investments. Today we’re talking to Harold Soper from Hyacinth Capital Advisors about his view on the situation…

We’ve discussed product launching a lot in our previous articles, covering everything you need to know about the process. We have included: Some tips for first-time startup founders. Finding the product-market fit. Generating buzz around the product. KPIs for each stage of launching. Make sure to read all of those…

Businesses must set clear, reasonable, and quantifiable goals to boost their chances of product launch success. Because the stage of the product greatly affects KPIs, we are creating a series of articles covering the three key stages of launching: pre-launch, launch, and post-launch. Make sure you read the first two…

Every phase of launching a new product has critical metrics to be mindful of to achieve product launch success. Our last article explored the necessity of measuring key performance indicators (KPIs) during the launch process and covered. …

Several elements must be considered to ensure a seamless and successful launch of a new product, and we discussed all of those in the prior articles in our product launch series. In this series of three articles, we’ll go through how to keep track of your product launch data, which…

Whether they realize it or not, startups build their brands from the very beginning. So while brands appear to be about visual identity on the surface, they are ultimately expressed via behaviors. The logo, fonts, and colors are essential, but they are just the visual representation of your objective, point…