KPIs to Monitor for Product Launch Success — Part 1: The Pre-launch phase

The importance of tracking KPIs.

  • Keep track of progress
  • Improve internal communication throughout the organization.
  • Specify the objectives of your product launch.
  • Assess marketing initiatives and overall strategy.

KPIs for the Pre-launch phase

1. Engagement and interaction on social media

  • Views
  • Engagement
  • Reach
  • Click-through-rate (CTR)

2. Website traffic and page views

3. K-factor




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