KPIs to Monitor for Product Launch Success — Part 2: The launch phase

Generating leads for product launch success

  • Information Qualified Lead — An IQL has just started looking into a solution to their problem.
  • Marketing Qualified Lead — A MQL is one step ahead of an IQL and actively seeks answers to their problems.
  • Sales Qualified Lead — A SRL is a bottom-of-the-funnel lead who has been declared ready for the next stage of the sales process.

Conversion rate for product launch success

Click-through rate (CTR) for product launch success

Costs for product launch success

Conclusion

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Solveo is a strategic design & innovation consultancy that empowers companies to deliver breakthrough solutions. Reach out at www.solveo.co

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SolveoCo

SolveoCo

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Solveo is a strategic design & innovation consultancy that empowers companies to deliver breakthrough solutions. Reach out at www.solveo.co