Programmatic Advertising 101: Everything You Need To Know In 2020

What are the most important terms in programmatic advertising?

Demand Side Platform (DSP)

Real-Time Bidding (RTB)

Programmatic Direct

Ad Exchange

Supply Side Platform (SSP)

Data Management Platform

Cost per Thousand (CPM)

Click-through Rate (CTR)

Who is involved in programmatic advertising?



Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store



Solveo is a strategic design & innovation consultancy that empowers companies to deliver breakthrough solutions. Reach out at