Programmatic Advertising 101: Everything You Need To Know In 2020

What are the most important terms in programmatic advertising?

Demand Side Platform (DSP)

Real-Time Bidding (RTB)

Programmatic Direct

Ad Exchange

Supply Side Platform (SSP)

Data Management Platform

Cost per Thousand (CPM)

Click-through Rate (CTR)

Who is involved in programmatic advertising?

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SolveoCo

SolveoCo

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Solveo is a strategic design & innovation consultancy that empowers companies to deliver breakthrough solutions. Reach out at www.solveo.co